Solar leads are expensive.

Don't lose them on your website.

Most solar websites ask for a quote too early, give little personalised guidance, and leave visitors unsure what to do next.

We help solar companies and solar installers turn more of their existing traffic into qualified enquiries.

We reviewed 31 local Adelaide solar company websites.
Here’s what we found.

18/31Scored below 50 out of 100
45.8/100Average automated
website score
71%Scored limited or weak
0Reached the strongest
score band

Social Ladder research snapshot · 31 website records · Automated lead-capture feature scores, not conversion rates. Embedded tools may be missed; the sample includes a redirected duplicate.

The opportunity for solar installers

You're good at solar. But is your website helping people say yes?

Homeowners often want answers before they're ready for a sales conversation. But many website journeys jump straight from “I'm interested” to “Give us your details.”

A useful solar website gives people a next step that fits where they are in their buying journey. That helps ready buyers reach your team sooner, while people still researching can get answers, build confidence and stay in touch—with their permission—until they’re ready.

✓Useful estimates or suitability guidance are missing or hard to find
✓Reviews, credentials and local proof don't show up at the decision point
✓Visitors aren't told what happens after they enquire
✓Every prospect is sent to the same generic quote form

Start where it suits you

What would be most useful right now?

01 · Learn

See a good solar customer journey

Meet four different visitors and see what each needs from your website.

Explore the four journeys → 02 · Check your website

Find where your site could be falling short

Answer 12 quick questions and get practical priorities. See your results before sharing your details.

Check my website journey → 03 · See the potential

What could a few more enquiries be worth?

Use your own numbers to explore what extra enquiries could mean for jobs and gross profit.

Try the enquiries calculator → 04 · Connect with Steve

Chat with Steve or read his book

Talk through your biggest opportunity, or start with Steve’s practical guide in your own time.

Choose how to get started →

What we actually fix

The problem isn't always your traffic. It's what happens between “visitor” and “yes”.

Most installers don't need another generic marketing pitch. They need a clearer journey from homeowner curiosity to a confident, qualified enquiry.

1

You're asking too soon.

A blank quote form asks people to commit before they've learned anything useful. That can leave early-stage buyers behind.

Better: A simple solar savings or suitability check first, then a relevant quote invitation.
2

Trust isn't doing its job.

Reviews, workmanship, licensing and local installations may exist — but not where a hesitant buyer needs to see them.

Better: Specific proof next to the offer, with a clear reason to trust your team.
3

Everyone gets the same pitch.

A battery-ready household and a first-time solar buyer need different answers. One generic page can't speak directly to both.

Better: Guided questions, tailored next steps and follow-up that fits the enquiry.

We don't replace your installers. We help more of the right people get far enough to speak to them.

Find where I could be losing enquiries

Find your next improvement

Could more of your website visitors
become genuine enquiries?

Answer 12 quick questions to spot where visitors may get stuck—and what you could improve first. See your results before sharing your contact details. You can also run an optional public website check.

Find my opportunities · 12 questions ↓Optional website check ↓

Optional / Public website check

Simply enter your website.

Enter your solar website for a first look at its visible trust signals, useful tools and enquiry paths. See the findings before deciding whether to receive a copy by email.

Checking the report connection… Your results appear before we ask for contact details.

A public-page review cannot verify your response times, CRM follow-up or sales results. Those areas need your input.

Your website · your honest view

How does your site
look to a new customer?

Give us your honest view. Pick an answer to move on, or “Not sure” if you don't know.

Question 1 of 12

0 of 12 answered
Choose an answer to continue

Your website readiness score

Your first priorities

See every answer and recommendation
How your score is calculated

Each question earns 2 points for “Yes”, 1 for “Partly”, and 0 for “No” or “Not sure”. Each of the six areas has two questions and equal weight. Overall score = points earned ÷ 24 × 100, rounded. “Not sure” is separately flagged as unverified. The score is a discussion aid, not an industry benchmark or a forecast.

One more useful check · optional

Your view. A fresh look at your site.

Want to compare your answers with what our automated website check picks up?

Want help deciding what to fix first?

Let’s look at your results and identify the improvement most worth making.

Talk through my results with Steve →

Keep a copy using the download above. Email delivery is not connected yet.

See the potential

You're already getting enquiries.
What could a few more be worth?

Use your actual monthly website leads and phone enquiries to explore a what-if scenario. No traffic-to-enquiry percentages to work out.

1 · Your numbers

25%
$2,500

Use unique new enquiries only (don't double-count someone who calls after completing a form). Enter gross profit after direct installation costs, not total sale value.

2 · Illustrative annual gross-profit opportunity

$60,000

if your business generated and converted the extra enquiries entered above

40Current enquiries / month
48What-if total enquiries / month
8Additional enquiries / month
2.0Additional jobs / month

Illustrative scenario only, not a forecast or a claim that enquiries were lost. You choose the extra-enquiry assumption. Calculated annual gross profit = extra enquiries × job conversion rate × average gross profit per job × 12. Calls and web leads must be unique enquiries.

Find out what to improve first →
Before · Generic website

“Get a free quote”

Name. Phone. Email. Suburb. Message. No helpful answer until someone calls back.

After · Value-first journey

“See what solar could look like for your home”

A short guided check, useful information, local proof and a clear invitation to talk with the installer.

A better customer journey

Give people a reason to take the next step.

We're not trying to create more forms. We're trying to create more confident conversations with homeowners who understand why they should speak to you.

✓Make the first step useful, not demanding
✓Show real proof where buying decisions are made
✓Tailor solar and battery messages to visitor needs
✓Follow up with the context your sales team needs
Talk through my biggest opportunity →

What happens next

A simple, proven process to get better results.

We work with your team to understand the gaps, improve the journey and measure what actually changes.

STEP 01

Diagnose

Review the pages, quote paths, trust signals and follow-up that visitors experience today.

STEP 02

Prioritise

Identify the highest-impact improvements worth testing first — without a full site rebuild.

STEP 03

Improve

Add a stronger offer, a useful first step and more relevant enquiry and follow-up flows.

STEP 04

Measure

Track enquiries, qualification and booked work so the next changes are based on evidence.

Talk through my biggest opportunity

Who we help

We're not for every solar company.
That's on purpose.

☑ We're likely a great fit if you…

✓Install solar or batteries and already have a functioning website
✓Get some website traffic but want better-qualified enquiries
✓Care about the customer experience, not just cheaper leads
✓Can follow up properly when an enquiry comes through
✓Want to test improvements and measure the outcome

⊘ Probably not the right fit if you…

×Just want us to send more clicks to an unchanged website
×Have no capacity to reply to interested homeowners
×Want guaranteed lead volumes before any testing
×Only want a quick redesign without tracking outcomes
×Would rather compete only on being the cheapest quote

Straight answers

A few things you may be wondering.

No complicated jargon. Just practical changes you can understand and measure.

Are you suggesting I need to rebuild my whole website?

Not necessarily. We focus first on the enquiry journey: what visitors see, what they get before a form, where proof appears and what happens after they act. Sometimes the best improvements are contained changes to existing pages.

Where do the 31-site figures come from?

We ran an automated first-pass audit of 31 Adelaide solar company websites. It checked public HTML for lead forms, calculators, calls to action, proof and other features. The average score was 45.8/100; 22 websites scored in the C or D bands. These are screening scores, not verified conversion rates, and JavaScript-based tools may be missed.

Is the 12-question website check a live audit of my URL?

No. It is a free self-assessment based on your answers, designed to highlight sensible first priorities. A personalised review can then inspect your actual website and customer journey in more detail.

Is the revenue calculator a guarantee?

No. It shows an illustrative scenario based on the numbers you choose. Extra enquiries are not assured and the model does not measure your actual missed sales. The point is to see whether conversion improvements may be worth investigating.

What would we work on first?

We'd start with the most obvious visitor friction: a generic quote form, unclear next steps, missing trust at decision points or no useful personalised first step. Then we'd agree on what can be measured before making changes.

Meet them where they are

What does a good solar
customer journey look like?

These four visitors could arrive on your site today. A good journey helps each person answer their question and take a useful next step. Open an example to see what that could look like.

01 Just exploring

“Is solar worth looking at for my home?”

They might be tired of high bills, but unsure about cost, savings or where to start. A quote form may feel a bit early.

What would help them?

A plain-English starting guide, an explanation of what affects cost and value, or a few questions to help them explore their options.

A useful next step: “Where should I start with solar?”

02 Working out what fits

“We've got solar. Would a battery make sense?”

They may be adding an EV, changing how they use power or wondering about an upgrade. A generic solar offer doesn't answer their question.

What would help them?

A short assessment about their current system, energy use and goals, followed by an explanation of what an installer would need to check.

A useful next step: “Explore my battery options.”

03 Comparing their options

“These quotes look similar. Why the price difference?”

They have done some homework, but may be comparing the bottom-line price without understanding differences in equipment, scope or support.

What would help them?

A comparison checklist covering equipment models, installation inclusions, warranties, support and the assumptions behind savings estimates.

A useful next step: “Help me compare my quotes.”

04 Ready for a conversation

“Who can I trust to do this properly?”

They're closer to choosing an installer. They want confidence in your work, an easy way to enquire and clarity about what happens next.

What would help them?

Relevant local installations, genuine reviews, clear credentials and a short enquiry form that explains who will respond and when.

A useful next step: “Talk through my installation.”

A visitor who isn't ready today may still be a good customer.

Help them answer the question they have now. With permission, follow up with the next useful piece of information—not the same sales message for everyone. That's the journey we help you improve.

Find my opportunities →

Illustrative visitor examples, not fixed stages everyone follows. People can move between them. These are examples of tools we could build for your business.

A conversation or a good starting point

Get help in the way that suits you.

Talk it through with me.

Tell me what’s happening in your business. We can look at your website and follow-up, and talk through where an improvement may be worth making.

Email Steve directly →

A practical guide · by Steve

Get a copy of my free book.

Practical ideas to help you turn more interest into genuine enquiries and better work. Enter your details to request a copy from me.

This opens a draft in your email app with your details. Press Send to request your copy. Steve will reply with the book. This does not subscribe you to SMS marketing or book a call.

More of the right work

You've built the solar business.
Let's help your website do more of the work.

See how a better enquiry journey could work, find your own gaps, or talk through the opportunity you want help with.

Find my opportunities →Talk through my biggest opportunity →

Practical advice first. No promises of magic conversion rates.

SocialLadder · Better enquiries. Better conversations. Better-fit work.